HBMHBM Rocket
CONTINUOUS SPEED OPTIMIZATION

Predictable speed,
continuously engineered.

HBM Rocket is the speed platform that audits, optimizes, and watches your sites every night. Critical CSS regenerated weekly. JavaScript delayed until interaction. Cache warmed after every content change. One control plane, sixty sites or six thousand.

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NO CREDIT CARD CANCEL ANY TIME HMAC SIGNED AGENTS
LIVE FLEET
LIVE
0
SITES
0
MEDIAN PSI
0%
CACHE HIT
CORE WEB VITALS
LCP
1.6s
INP
142ms
CLS
0.06
EVENT STREAM
us-east-1p99 184ms
POWERING 54 HOME BUILDER AND CONSTRUCTION SITES
  • Summit Construction UtahSummit Construction Utah
  • Coast Essential ConstructionCoast Essential Construction
  • Marnella HomesMarnella Homes
  • Hammell HomesHammell Homes
  • Greencraft HomesGreencraft Homes
  • Southern Luxury HomesSouthern Luxury Homes
  • Ground Up BuildersGround Up Builders
  • Anderson ConstructionAnderson Construction
  • Coastal Custom Pool & SpaCoastal Custom Pool & Spa
  • Stonebrook Custom HomesStonebrook Custom Homes
  • Higher Purpose HomesHigher Purpose Homes
  • CoCreations ConstructionCoCreations Construction
... and 42 more across construction, real estate, and home services.
92
MEDIAN MOBILE PSI
after 14 days
1.6s
MEDIAN LCP
real user, 4G
60%
FEWER REQUESTS
after JS delay
99.97%
AGENT UPTIME
rolling 30 days
WHAT IT DOES

Every optimization a senior front end engineer would do, on every page, every night.

The full pipeline runs continuously, not once on install. When your theme changes, when content ships, when third party scripts arrive, HBM Rocket picks it up.

Critical CSS, per template

Per template type, per viewport. Inlined in the head, regenerated weekly and on theme changes. No more 8 KB of unused selectors above the fold.

Unused CSS removed

Coverage walked through headless Chrome on real templates. Dead selectors purged into a separate sheet that loads after first paint.

Delay JS until interaction

GTM, chat widgets, pixels, heavy third party scripts wait for the first scroll, click, or keystroke. Single biggest INP win on a typical WordPress build.

Adaptive images, AVIF and WebP

Self hosted imgproxy resizes per device, converts on demand, caches indefinitely behind Cloudflare. Bandwidth drops 60 to 80 percent.

Page cache with smart purge

Static cache served from origin, invalidated by a graph aware purger when content changes. Mobile and desktop cached separately.

Cache warmup after purge

Sitemap crawled in parallel, top URLs pre rendered before visitors land. Cold cache pages effectively never exist.

Cloudflare edge integration

Optional but supported. Cache rules, APO, image resizing, DNS, status. We respect your zone, we never take control of it.

Nightly Lighthouse audits

Mobile and desktop, scored, stored, charted. Score regressions fire alerts, self heal triggers a regen.

Alerts and self heal

When an audit drops below your target, the worker re runs critical CSS, purges, and warms the cache before opening an alert.

THE PIPELINE

One agent on the site. One control plane in the cloud. Five jobs running continuously.

Your WordPress install gets a tiny PHP plugin signed with an HMAC secret. The plugin reports content changes, applies optimizations locally, and pulls fresh artifacts from the control plane on every heartbeat.

See the full pipeline
Agent on site
PHP plugin, HMAC signed, ~15kb
Heartbeat to control plane
Every 5 minutes, plus on save
Headless Chrome workers
Lighthouse, critical CSS, unused CSS
Artifacts pushed back
Inlined CSS, JS delay list, configs
Audited again, charted
Mobile and desktop, every night
VERSUS THE FIELD

Plugin only stacks plateau. Closed clouds gatekeep your data. We split the difference.

CAPABILITYWP ROCKETLITESPEEDNITROPACKHBM ROCKET
Page cache
Object cache (Redis)——
Critical CSS, per template—cloud
Unused CSS removal—cloud
JS delay until interaction
Adaptive AVIF/WebP at edge—addon
Cache warmupmanual
Smart cache invalidation graph—partial
Nightly Lighthouse audits——
Self heal on regression——partial
Self hosted control plane———
Multi site dashboardaddonaddon
See full comparison
FREQUENTLY ASKED

Answers, not marketing.

Yes, on most installs. The agent ships its own page cache, JS delay runtime, and critical CSS injector. We recommend deactivating WP Rocket, LiteSpeed Cache, or W3 Total Cache once the first audit confirms parity.
No. Cache rules respect logged in users, cart cookies, and checkout paths. Elementor edit mode is detected and skipped. WooCommerce dynamic fragments stay dynamic.
On the HBM controlled VPS in the United States, in PostgreSQL. We do not share, sell, or train on it. The agent transmits only audit data and environment metadata, signed with a per site HMAC secret you control.
Today the agent is WordPress only. The control plane is platform agnostic. A static site agent and a custom origin agent are on the roadmap.
First audit runs minutes after install. First critical CSS push lands within an hour. Most sites cross 85 mobile PSI within the first 24 hours and stabilize by week two.
On the standard Agency tier, around $0.20 per site per day. There are no per visitor or per pageview surcharges.

Ready to make speed boring?

Set up takes ten minutes. The first audit runs five minutes after that. You will see exactly what changed, why, and what it cost.

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HBM Rocket - Continuous speed optimization for WordPress