Built for home builders, by Home Builder Marketers.
HBM Rocket runs in production on more than fifty home builder client sites, including Summit Construction, Hughesman Homes, EZ Modern Homes, and Grey Matters BC. The defaults are tuned for the way home builders ship: long location pages, heavy galleries, lead capture above the fold.
What ships pre tuned for this stack.
Floor plan galleries
Hero image preloaded. Gallery images lazy loaded with focal point preserved. AVIF and WebP cut bandwidth by two thirds on typical builder sites.
Location page speed
Custom rules for the standard HBM location page template. Map lazy loaded, hero LCP optimized, reviews carousel deferred.
Featured project pages
Long form project pages with sliders and dropdowns. Critical CSS keeps them fast, JS delay lets the carousels lazy initialize.
Lead form integration
GHL, HubSpot, and native WordPress forms all delay smartly. The form initializes on first focus, never on page load.
Click to call optimized
Phone numbers stay tappable instantly. Tracking pixels for call attribution delay until interaction without blocking the link.
HBM SOPs respected
We follow the HBM standard operating procedures for site builds. Your team can move between sites and find the same patterns everywhere.
The short list.
- Battle tested on the actual HBM client base.
- Pre tuned delay list for HighLevel, GHL, JetForm, Gravity Forms.
- Plays well with the existing HBM security connector and SOP portal.
- Schema markup preserved through optimization.
Ship faster, the same way.
Set up takes ten minutes. The first audit runs five minutes after that.